Decoding CEO-Speak

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The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.

Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the...

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E-book
epub
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25.99 £

The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior.

Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the...

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  • Formats: epub
  • ISBN: 9781487533021
  • Publication Date: 29 Jun 2021
  • Publisher: University of Toronto Press
  • Product language: English
  • Drm Setting: DRM