Design of a Marketing Strategy. Supporting Grupo Mexico's Transformation from a Global Challenger to a Global Player

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 84,0, Sheffield Hallam University, language: English, abstract: In the domain of present-day entrepreneurial activities, the zeitgeist is dominated by the dynamic nature of globalisation reflected in several aspects of global marketing. Under the assumption of free border and cult...