
Design of Business
Available
Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocati...
Why? In The Design of Business, Roger Martin offers a compelling and provocati...
Read more
product_type_E-book
epub
Price
104.97 £
Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocati...
Why? In The Design of Business, Roger Martin offers a compelling and provocati...
Read more
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