Design of Business

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Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocati...
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product_type_E-book
epub
Price
104.97 £
Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple''s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocati...
Read more
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  • Formats: epub
  • ISBN: 9781422155110
  • Publication Date: 26 Oct 2009
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM