Design to Compete

This is the eBook version of the printed book.

This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (9780137023486) by Deepa Prahalad and Ravi Sawhney. Available in print and digital formats.

The #1 secret to building powerful emotional connections into your products, services, and brand experiences.

Today, firms in all industrie...