Destination Marketing

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

  • new slimline 15-chapter structure
  • new ...
Read more
product_type_E-book
pdf
Price
57.99 £

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.

This new second edition has been revised and updated to include:

  • new slimline 15-chapter structure
  • new ...
Read more
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  • Formats: pdf
  • ISBN: 9781317430926
  • Publication Date: 14 Dec 2015
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM