Development of a merchandising article for a selected tourism destination/attraction

Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 2,7, Stralsund University of Applied Sciences, language: English, abstract: Every company has its entrepreneurial aims such as market share, increasing profit, growth, enhanced image, satisfied and loyal customers. In the leisure and tourism industry the satisfaction of customer’s needs and expectations through deliver...