Dietrich Mateschitz: Wings for People and Ideas

Creative Drive and Entrepreneurial SpiritWings for People and Ideas shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring unity.From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, a...