Digital Transformation. The Influence of New Payment Service Providers on Purchasing Behavior Using the Example of Klarna

Bachelor Thesis from the year 2022 in the subject Business economics - Investment and Finance, grade: 1.0, , language: English, abstract: This study attempted to determine if new digital payment providers affected customers' inclination to make online transactions. To summarize succinctly, the digital transformation, payment and purchase behavior, and digital payment providers are interconnected a...