Discovering the Soul of Service

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This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.

From Berry''s exacting study of fourteen ma...
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epub
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9.99 £ * Old Price 13.99 £
This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.

From Berry''s exacting study of fourteen ma...
Read more
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  • Formats: epub
  • ISBN: 9780684830865
  • Publication Date: 13 Jul 1999
  • Publisher: Simon & Schuster
  • Drm Setting: DRM