Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth inter...
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This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth inter...
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  • Formats: pdf
  • ISBN: 9789811044694
  • Publication Date: 9 Jun 2017
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM