Doublespeak
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn''t. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicin...
Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn''t. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or "bureaucratese," and inflated language—showing how each is used in business, advertising, medicin...
