Drink Pepsi, Get Nothing

In the 1990s, Pepsi ran a commercial: Buy soda, get points, redeem points for cool stuff. T-shirts, sunglasses... and for 7 million points, a Harrier Jump Jet. It was obviously a joke. Or was it? John Leonard, a 21-year-old business student, did the math. He realized he could buy the points for $700,000-a steal for a $23 million military aircraft. He raised the money. He sent the check. Pepsi pa...