Embracing Uncertainty. How Heuristics Can Assist Entrepreneurs in their Long-Term Strategic Decision-Making to Enhance Firm Performance

Bachelor Thesis from the year 2021 in the subject Business economics - Business Management, Corporate Governance, Maastricht University, language: English, abstract: How does the use of heuristics by entrepreneurs in their long-term strategic decision-making influence firm performance? This research proposal suggests a positive relationship between the use of heuristics in decision-making and entr...