Emerging Markets

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The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.

Companies that can successfully enter th...

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The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.

Companies that can successfully enter th...

Read more
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  • Formats: pdf
  • ISBN: 9780749474508
  • Publication Date: 3 Nov 2015
  • Publisher: Kogan Page
  • Product language: English
  • Drm Setting: DRM