Entrepreneurship and Kenya's Informal Economy

This book offers a pioneering analysis of Jua Kali (a Kiswahili term meaning “under the hot sun,” referring to Kenya’s informal sector) artisans in Kenya, elucidating their vital role in the informal economy through the lens of social networks and entrepreneurial performance. By employing a sequential exploratory mixed-methods approach, it explores artisans’ lived experiences and examines how soci...