Event Impact

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Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value,...

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Events are increasingly used instrumentally to achieve goals of society such as cultural development, destination branding or economic development. Event impacts are, however, routinely measured from a purely economic perspective. Event Impact fills an important niche and a void in the literature on events by taking a holistic approach, incorporating issues like value creation, experiential value,...

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  • Formats: epub
  • ISBN: 9781351722070
  • Publication Date: 2 Oct 2017
  • Publisher: Taylor & Francis
  • Product language: English
  • Drm Setting: DRM