Expansion Opportunities for H&M in Asia - Market Analysis

Scientific Study from the year 2009 in the subject Business economics - Trade and Distribution, grade: A+, University of Auckland, language: English, abstract: Hennes & Mauritz (H&M) is a Europe’s second-largest clothing retailer. Founded 1946 by Erling Persson in Sweden, H&M initially sold women clothing through “Hennes” stores in Sweden. “Hennes” is Swedish and means “for her”. In 1968 the compa...