Experimentation Works

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Don''t fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don''t work. What does? Running disciplined business experiments. And what if companies roll out new products ...

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E-book
epub
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104.97 £

Don''t fly blind. See how the power of experiments works for you.

When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don''t work. What does? Running disciplined business experiments. And what if companies roll out new products ...

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  • Formats: epub
  • ISBN: 9781633697119
  • Publication Date: 18 Feb 2020
  • Publisher: Harvard Business Review Press
  • Product language: English
  • Drm Setting: DRM