Exploring Market Entry Strategies of German SMEs in Bulgaria. An Empirical Analysis and Comparative Study
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Master's Thesis from the year 2022 in the subject Economics - International Economic Relations, grade: 1,0, New Bulgarian University (Economics), course: International Business, language: English, abstract: This master's thesis will deal with the different market entry strategies of German companies in Bulgaria. More specifically, I will focus on small and medium-sized enterprises (SMEs), since th...
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Master's Thesis from the year 2022 in the subject Economics - International Economic Relations, grade: 1,0, New Bulgarian University (Economics), course: International Business, language: English, abstract: This master's thesis will deal with the different market entry strategies of German companies in Bulgaria. More specifically, I will focus on small and medium-sized enterprises (SMEs), since th...
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