Fame and Fortune
Companies build reputations in the market place. Some do it well, others don''t. Even well-managed, profitable, quality companies don''t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in th...
Companies build reputations in the market place. Some do it well, others don''t. Even well-managed, profitable, quality companies don''t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in th...
