Gelling: As Copycats Flood the Algorithm, Audiences Crave Authenticity

Gelling: As Copycats Flood the Algorithm, Audiences Crave Authenticity is a sharp, cultural‑analysis nonfiction book about the one force that still cuts through the noise: authenticity that actually feels real. In a world where every trend is copied within minutes, every creator is reverse‑engineered, and every brand tries to "e;optimize"e; its personality, Gelling explains why only a small fracti...