Guerrilla Marketing
The book every small-business owner should own
First published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take...
The book every small-business owner should own
First published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take...
