Guide to W. Chan Kim's & et al Blue Ocean Strategy
PLEASE NOTE: This is a companion to W. Chan Kim’s & et al Blue Ocean Strategy and NOT the original book.
Preview:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepr...
PLEASE NOTE: This is a companion to W. Chan Kim’s & et al Blue Ocean Strategy and NOT the original book.
Preview:
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepr...
