Handbook of Strategic Account Management

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A compilation of the established knowledge in strategic account management

While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic com...

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E-book
epub
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39.99 £

A compilation of the established knowledge in strategic account management

While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic com...

Read more
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  • Formats: epub
  • ISBN: 9781118509074
  • Publication Date: 17 Mar 2014
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM