Herd

"...fascinating. Like Malcolm Gladwell on speed."
—THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader''s perception of how the world works".
—Matthew D''Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
—Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls'' groundbreaking and award w...