Hook and the Catch

You see a brilliant advertisement for a high-end product at an unbelievably low price. You enter the store, only to be told that the item is "e;out of stock,"e; but a much more expensive, inferior alternative is available right now. This is the Bait and Switch, a fundamentally deceptive but fiercely resilient marketing tactic that exploits human psychology, cognitive fatigue, and the sunk cost fal...