
Hospitality Marketing And Sales
Some ads are meant only to introduce or strengthen a brand, while others are designed to develop a clear preference in the minds of prospects. What is does mean is that your overall communication strategy with your prospects has to clearly identify and then support your benefit claims. Once your prospect can clearly see that it’s in her best interest to take a serious look at your product or servi...
Some ads are meant only to introduce or strengthen a brand, while others are designed to develop a clear preference in the minds of prospects. What is does mean is that your overall communication strategy with your prospects has to clearly identify and then support your benefit claims. Once your prospect can clearly see that it’s in her best interest to take a serious look at your product or servi...