Hospitality Marketing Management

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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
  • Includes coverage of tourism mar...
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37.99 £
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
  • Includes coverage of tourism mar...
Read more
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  • Formats: pdf
  • ISBN: 9780470073599
  • Publication Date: 11 May 2006
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM