How a Small Business Gets Chosen - Lessons from Established Singapore Brands

We had the same algorithm. The same product underneath, running the same way. We sold it for less, far less, and we still could not take those customers.I was the chief business officer of a Singapore fintech at the time. The product was not the problem. The price was certainly not the problem, because we were the cheap one. The word in the customer's mind was the problem, and the word was not our...