How Brands Blow

"e;I'd buy this book just for the brilliant art direction. The writing had me laughing and crying: laughing at how true it is and crying at how true it is."e; - Dave Trott"e;Hilarious, hard-hitting and a hell of a way to learn to do better in the mess we've made of branding, marketing and advertising. Read it and weep - you will weep because you'll see yourself somewhere in all this and wish you h...