How not to Plan
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot...
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot...
