How to Save the FMCG Industry

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In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers'' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term.

In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and ...

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epub
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49.99 £

In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers'' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term.

In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and ...

Read more
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  • Formats: epub
  • ISBN: 9783030929862
  • Publication Date: 23 Mar 2022
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM