How to Successfully Manage the Transition into the Battery Electric Vehicle Market. A Comparison of Pricing Strategies in Developed and Emerging Markets

Bachelor Thesis from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the Americas Puebla, language: English, abstract: In the present years, many established automakers find themselves in the transition from internal combustion engine vehicles to electric vehicles. Climate change is a growing concern in society, so car manufact...