Human Brand
Available
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What''s actually going on in our brains when we make these judgments? Through original research, customer lo...
Read more
E-book
pdf
Price
21.99 £
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another
People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What''s actually going on in our brains when we make these judgments? Through original research, customer lo...
Read more
Follow the Author
