IdeaWise

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An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company''s existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take read...
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35.99 £
An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company''s existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take read...
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  • Formats: pdf
  • ISBN: 9780471218517
  • Publication Date: 15 Oct 2002
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM