Impact of Influencer Marketing on Young Women's Customer Experience on Cosmetic Products

Bachelor Thesis from the year 2023 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: This thesis aims to realize how influencer marketing performs and its impact on the Cx. Therefore, the research addresses the following questions: How powerful are influencers these days? What is different about...