Importance of the User Experience of a Career Site for the Company Selection of Potential Applicants of Generation Z. An Analysis Using the Example of Career Sites in the Skilled Trades Sector

Master's Thesis from the year 2023 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1.3, Cologne Business School Koln, language: English, abstract: This master thesis investigates how important a good user experience of the career site is to Generation Z when choosing a new employer, and which sub-areas of the user experience play a particularly important role. A ...