In-Store Marketing of the American Retailer Macy's

Seminar paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, University of Applied Sciences Saarbrucken, language: English, abstract: The paper aims to give a general insight into the topic of in-store marketing and its elements. Furthermore, it gives an insight into Macy's approach to in-store marketing. Additionally, the paper was inten...