Incredible Shrinking Product

Have you noticed that your candy bar feels lighter, or that there are fewer chips in the bag? You aren't imagining it. Consumer advocate Maya Lin exposes the tactic of "e;Shrinkflation"e; in "e;The Incredible Shrinking Product."e; Facing rising raw material costs, companies quietly reduce the size or quality of a product while keeping the price the same, betting that consumers are too busy to noti...