Individual Retweeting Behavior on Social Networking Sites

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This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter.  

Individual sharing/retweeting behavior does n...
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product_type_E-book
epub
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89.50 £

This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter.  

Individual sharing/retweeting behavior does n...
Read more
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  • Formats: epub
  • ISBN: 9789811573767
  • Publication Date: 19 Sept 2020
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM