Influence of a Company's Digital Orientation on its Innovation Commitment. A Moderating Model of Industry Growth and Environmental Dynamism

Seminar paper from the year 2022 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Johannes Gutenberg University Mainz, language: English, abstract: Companies are striving to digitize, innovate and improve their competitive advantage. This in turn heavily depends on the company's environment, especially the growth of the industry in which the company is loc...