Influencer Factory
Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.
Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achie...
Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.
Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achie...
