Influencing Shopper Decisions
Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?
Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumer...
Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world?
Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumer...
