Innovating Out of Crisis
CEO Shigetaka Komori''s own story of why Fujifilm succeeded where Kodak failed . . .
In 2000, photographic film products made up 60% of Fujifilm''s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.
What happened? What did Fujifilm do? What do businesses...
CEO Shigetaka Komori''s own story of why Fujifilm succeeded where Kodak failed . . .
In 2000, photographic film products made up 60% of Fujifilm''s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong.
What happened? What did Fujifilm do? What do businesses...
