Innovation Strategy
The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company''s long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.
In this new understanding of strategy, a company follows a Two-Stars-Strategy. It...
The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company''s long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework.
In this new understanding of strategy, a company follows a Two-Stars-Strategy. It...
