Innovator's Field Guide
A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today''s hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” is messy and difficult and too often lacks the rigor and discipline of other management processes. The Inn...
A step-by-step guide to successfully transforming any organization
It is well recognized that succeeding at innovation is fundamental in today''s hyper-competitive global marketplace. It is the only way to outperform current and emerging competitors sustainably. But what we call “innovation” is messy and difficult and too often lacks the rigor and discipline of other management processes. The Inn...
