Intellectual Property

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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectu...
Read more
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries.
Now it its third edition, Intellectu...
Read more
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  • Formats: pdf
  • ISBN: 9780471669937
  • Publication Date: 28 Oct 2004
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM