Intellectual Property Strategy

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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization''s intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products t...

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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization''s intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products t...

Read more
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  • Formats: epub
  • ISBN: 9780262297998
  • Publication Date: 7 Oct 2011
  • Publisher: MIT Press
  • Product language: English
  • Drm Setting: DRM