International Strategy of Emerging Market Firms
Emerging economies are expected to be in the driver''s seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging econo...
Emerging economies are expected to be in the driver''s seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity.
In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging econo...
