Internationalisation of Football Clubs. Analysis of RasenBallsport Leipzig's Marketing Possibilities in Southeast Asia and Recommendations

Bachelor Thesis from the year 2017 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can h...